Rama Sugiharto, S.T.

Digital Marketing Specialist

AyoSatu Indonesia

Key Responsibilities:

• Lead digital marketing initiatives across AyoMuslim, AyoMuslim Humanity, AyoSiswa, AyoPramuka, AyoSatu Digital, and Resverse.ID.
• Develop and execute SEO, SEM, Google Ads, Meta Ads, and TikTok Ads strategies to increase brand awareness, user acquisition, and conversions.
• Implement and optimize Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, Meta Pixel, and event tracking for accurate campaign attribution.
• Leverage Generative AI, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) to improve search visibility and content performance.
• Build interactive Looker Studio dashboards to monitor campaign ROI, conversion rates, customer journeys, and marketing KPIs.
• Manage CRM and marketing automation workflows to improve customer engagement, retention, and lifecycle marketing.
• Conduct keyword research, competitor analysis, technical SEO, on-page optimization, and conversion rate optimization (CRO).
• Collaborate with Product, Engineering, UI/UX, and Design teams to optimize landing pages, digital experiences, and acquisition funnels.
• Plan and execute multi-channel digital campaigns while continuously optimizing creative assets through A/B testing and behavioral analytics.
• Produce executive performance reports and actionable insights to support data-driven marketing decisions and sustainable business growth.

Marketing Technology • Product Owner & Scrum Master • QA

Surplus Indonesia

Key Responsibilities:

• Implemented and managed the company's Marketing Technology ecosystem including CRM, GA4, Google Tag Manager, Google Search Console, marketing automation, and analytics platforms.
• Developed and executed technical SEO, on-page SEO, and off-page SEO strategies to improve website visibility, organic traffic, and search engine rankings.
• Managed Google Ads, Meta Ads, email marketing, and automated customer engagement campaigns to maximize acquisition, conversion, and ROI.
• Collaborated with Marketing, Product, Engineering, and Design teams to optimize customer journeys, lead generation, conversion funnels, and digital experiences.
• Built marketing dashboards and performance reports using GA4, Looker Studio, and analytics tools to support data-driven business decisions.
• Defined product vision, managed product backlogs, translated business requirements into user stories, and facilitated Agile Scrum ceremonies throughout the software development lifecycle.
• Served as Scrum Master by coaching cross-functional teams, removing delivery blockers, improving sprint execution, and strengthening stakeholder collaboration.
• Designed and executed manual testing, API testing, regression testing, and UAT while validating UI/UX, cross-browser compatibility, and application quality using JIRA and Postman.
• Integrated marketing technology solutions, analytics implementation, campaign tracking, and automation workflows to improve operational efficiency and customer experience.
• Continuously optimized marketing performance through experimentation, conversion rate optimization (CRO), analytics insights, and collaboration across product and business teams.

Developer • Social Media • SEO x SEM • DevOps • Product Owner

DDTC Indonesia

Key Responsibilities:

• Developed, maintained, and optimized enterprise websites and digital platforms including DDTC, DDTCNews, DDTC Tax Engine, DDTC Library, DDTC Academy, ATPETSI, PERTAPSI, and Perpajakan.id using WordPress, PHP, CodeIgniter, SQL, and REST APIs.
• Designed and implemented responsive web applications, custom themes, plugins, and backend systems while ensuring website performance, scalability, security, and cross-browser compatibility.
• Planned and executed SEO, SEM, Google Ads, keyword research, technical SEO, content optimization, and competitor analysis to improve organic visibility and digital marketing performance.
• Managed social media initiatives and digital marketing campaigns while monitoring analytics, campaign performance, CTR, CPC, and user engagement metrics.
• Built and maintained CI/CD pipelines, deployment automation, version control workflows, server environments, and system monitoring to improve release reliability and operational efficiency.
• Collaborated with Product, Marketing, Editorial, Design, and Engineering teams to translate business requirements into scalable digital products and customer-focused solutions.
• Defined product vision, managed product backlogs, prioritized features, created user stories, and coordinated Agile development to ensure timely product delivery.
• Led Agile ceremonies, facilitated stakeholder communication, removed development blockers, and continuously improved team productivity and delivery quality.
• Implemented analytics, search optimization, website performance enhancements, caching strategies, and deployment best practices to improve user experience and business outcomes.
• Contributed to the continuous growth of DDTC's digital ecosystem by combining software engineering, DevOps, digital marketing, SEO, and product management expertise throughout multiple leadership roles.

Web Developer & Social Media

Discovery Hotels & Resorts

Key Responsibilities:

• Developed, maintained, and optimized corporate websites for multiple hospitality brands using WordPress, custom themes, and tailored web solutions.
• Integrated third-party booking engines and customized booking workflows to deliver seamless online reservation experiences.
• Designed responsive, user-friendly, and cross-browser compatible websites while improving UI/UX across desktop and mobile devices.
• Optimized website performance, page speed, technical SEO, and content structure to improve search visibility and direct booking conversions.
• Managed website content, promotional landing pages, media assets, and multilingual features through the WordPress CMS.
• Implemented Google Analytics and website tracking to monitor visitor behavior, traffic sources, and booking performance.
• Collaborated with Marketing, Sales, and Hotel Operations teams to support promotional campaigns and enhance the customer digital experience.
• Maintained website security, plugin updates, backups, and ongoing technical support to ensure high availability and reliable performance.
• Delivered website enhancements for leading hospitality brands including Hotel Borobudur Jakarta, Discovery Kartika Plaza Hotel Bali, Discovery Hotel & Convention Ancol, and Palace Hotel Cipanas.
• Continuously improved online visibility, user engagement, and direct booking performance through web development, SEO, analytics, and digital marketing initiatives.

Web Developer & Social Media

Hotel Borobudur Jakarta

Managed by Discovery Hotels & Resorts

Key Responsibilities:

• Developed, maintained, and optimized the official Hotel Borobudur Jakarta website using WordPress and custom web technologies.
• Implemented responsive web design to ensure seamless browsing experiences across desktop, tablet, and mobile devices.
• Integrated hotel booking engine solutions to improve online reservation experiences and increase direct bookings.
• Optimized website performance, page speed, technical SEO, and website architecture to improve search visibility.
• Created promotional landing pages and managed website content to support seasonal campaigns, events, and hotel promotions.
• Implemented Google Analytics and website tracking to analyze visitor behavior, traffic sources, and booking performance.
• Collaborated with Marketing and Hotel Operations teams to align website features with business objectives and guest experiences.
• Maintained website security, backups, plugin updates, and technical support to ensure reliability and system stability.
• Improved user experience through UI/UX enhancements, content optimization, and continuous website performance improvements.
• Supported digital marketing initiatives by implementing SEO best practices, content optimization, and analytics-driven website enhancements.

Web Developer & Social Media

Discovery Kartika Plaza Hotel & Villas Bali

Managed by Discovery Hotels & Resorts

Key Responsibilities:

• Developed and maintained the official hotel website using WordPress and custom web technologies to deliver a seamless digital experience.
• Implemented responsive web design to ensure optimal usability across desktop, tablet, and mobile devices.
• Integrated hotel booking engine solutions to provide smooth online reservation experiences and support direct booking growth.
• Optimized website performance, page speed, technical SEO, and website architecture to improve organic search visibility.
• Created promotional landing pages and managed website content for hotel campaigns, seasonal offers, and marketing activities.
• Implemented Google Analytics and website tracking to monitor visitor behavior, traffic sources, and booking conversions.
• Collaborated with Marketing, Sales, and Hotel Operations teams to improve digital customer experiences and support business objectives.
• Maintained website security, backups, plugin updates, and ongoing technical support to ensure reliable website performance.
• Improved UI/UX, content presentation, and website accessibility to increase engagement and user satisfaction.
• Supported digital marketing initiatives through SEO implementation, content optimization, and analytics-driven website enhancements.

Web Developer & Social Media

Discovery Hotel Ancol

Managed by Discovery Hotels & Resorts

Key Responsibilities:

• Developed and maintained the official hotel website using WordPress and custom web technologies to ensure high performance and reliability.
• Implemented responsive web design to deliver seamless user experiences across desktop, tablet, and mobile devices.
• Integrated hotel booking engine functionality to streamline online reservations and support direct booking growth.
• Optimized website performance, technical SEO, page speed, and website architecture to improve search engine visibility.
• Developed promotional landing pages and managed website content to support hotel campaigns, events, and seasonal promotions.
• Implemented Google Analytics and website tracking to monitor visitor behavior, traffic sources, and booking conversions.
• Collaborated with Marketing, Sales, and Hotel Operations teams to enhance digital experiences and align website features with business goals.
• Maintained website security, plugin updates, backups, and ongoing technical support to ensure system stability.
• Improved UI/UX, website accessibility, and content presentation to increase visitor engagement and customer satisfaction.
• Supported digital marketing initiatives through SEO implementation, analytics optimization, and continuous website enhancements.

Web Developer & Social Media

Palace Hotel Cipanas

Managed by Discovery Hotels & Resorts

Key Responsibilities:

• Developed and maintained the official Palace Hotel Cipanas website using WordPress and custom web technologies to deliver a reliable and engaging online experience.
• Implemented responsive web design to ensure seamless user experiences across desktop, tablet, and mobile devices.
• Integrated hotel booking engine functionality to simplify online reservations and increase direct booking opportunities.
• Optimized website performance, technical SEO, page speed, and website architecture to improve organic visibility and search rankings.
• Created promotional landing pages and managed website content to support hotel campaigns, seasonal promotions, and marketing initiatives.
• Implemented Google Analytics and website tracking to monitor visitor behavior, traffic sources, and booking conversions.
• Collaborated with Marketing, Sales, and Hotel Operations teams to improve digital customer experiences and support business objectives.
• Maintained website security, backups, plugin updates, and ongoing technical support to ensure stable website performance.
• Improved UI/UX, accessibility, and content presentation to enhance user engagement and customer satisfaction.
• Supported digital marketing initiatives through SEO implementation, content optimization, analytics reporting, and continuous website improvements.

Junior Web Developer & Social Media

Pelican Hotel Solutions

Key Responsibilities:

• Assisted in developing and maintaining hotel websites using CMS platforms and custom web technologies while ensuring responsive and brand-consistent designs.
• Integrated third-party and proprietary hotel booking engine systems to provide seamless online reservation experiences.
• Collaborated with senior developers to build, test, deploy, and maintain hospitality websites for multiple hotel clients.
• Performed website testing, debugging, quality assurance (QA), and troubleshooting to ensure stable performance across browsers and devices.
• Customized booking flows, room availability displays, pricing information, and reservation confirmation processes based on client requirements.
• Optimized website performance, technical SEO, page speed, and user experience to improve search visibility and online engagement.
• Supported website content updates, digital marketing campaigns, and social media integration for hospitality clients.
• Worked closely with clients and internal project teams to implement new features, resolve technical issues, and deliver projects on schedule.
• Provided ongoing website maintenance, security updates, backups, and technical support to ensure reliable system performance.
• Built a strong foundation in web development, hospitality technology, digital marketing, and customer-focused website solutions that supported future roles in Product Management and Marketing Technology.