Rama Sugiharto, S.T.

Digital Marketing Spesialist

AyoSatu Indonesia

Key Responsibilities:

• Executed digital marketing campaigns across Google, Meta, and TikTok Ads to boost awareness and app installs for AyoMuslim, AyoSiswa, and AyoPramuka.
• Managed paid ads (Search, Display, Video, Performance Max) to drive traffic and improve conversion across all products.
• Implemented GA4, GTM, and UTM tracking for accurate campaign attribution and reporting.
• Built Looker Studio dashboards to track CTR, CPC, ROAS, and retention across platforms.
• Planned content calendars and optimized creatives in collaboration with design and copy teams.
• Led SEO efforts (keywords, meta tags, backlinks) to grow organic traffic for AyoSatu and AyoSiswa.
• Managed social media content for Instagram, TikTok, and YouTube with tailored audience strategies.
• Conducted A/B tests on landing pages and funnels to enhance conversions and engagement.
• Worked with developers to integrate event tracking, APIs, and deep links for analytics accuracy.
• Monitored daily campaign data and provided optimization insights to stakeholders.
• Handled CRM automation to retain users and re-engage inactive audiences effectively.
• Managed KOL and influencer campaigns for AyoMuslim and AyoPramuka to grow reach.
• Performed competitor benchmarking and market analysis to identify new growth areas.
• Aligned multi-brand campaigns to unify the AyoSatu ecosystem under one strategy.
• Ensured all campaigns followed ad policy, privacy, and platform compliance standards.
• Created weekly and monthly reports summarizing key metrics, ROI, and performance trends.
• Validated pixel and data tracking accuracy with QA and product teams before launches.
• Partnered with schools and communities to strengthen engagement and brand advocacy.
• Optimized acquisition funnels through creative testing and behavioral data analysis.
• Promoted a performance-driven culture integrating analytics, automation, and creativity.

Marketing Technology (Product Owner | Scrum Master | QA)

Surplus Indonesia

Key Responsibilities:

• Managed Surplus Martech stack integrating GA4, GTM, Firebase, Mixpanel, and Meta Pixel for campaign and user tracking.
• Designed data pipelines and tag management for accurate event and conversion tracking.
• Built Looker Studio and BigQuery dashboards for real-time marketing and product analytics.
• Defined Martech backlog and prioritized initiatives based on business impact.
• Collaborated with Product, Design, and Marketing teams on automation and analytics projects.
• Led Agile ceremonies to ensure timely sprint delivery for marketing-tech features.
• Acted as Scrum Master to remove blockers and maintain sprint cadence.
• Executed A/B testing to optimize landing pages, campaigns, and user journeys.
• Integrated CRM, push notifications, and deep links for automation and retention.
• Monitored campaign performance and sprint metrics for continuous improvement.
• Collaborated with QA to validate tags, pixels, and tracking scripts before launch.
• Conducted regression testing for Martech workflows across web and mobile.
• Used Firebase DebugView and Chrome DevTools to fix data and tracking issues.
• Performed UAT to verify KPI tracking accuracy across systems.
• Created automated reports on CTR, ROI, and retention for management review.
• Ensured compliance with data privacy, analytics, and app store standards.
• Promoted transparency through sprint reviews and performance reporting.
• Mentored teams on Agile, Martech tools, and QA best practices.
• Improved analytics accuracy and automation through iterative refinements.
• Aligned marketing and product efforts to support Surplus’ mission of reducing food waste with technology.

Developer | Social Media | SEO - SEM | DevOps | Product Owner

DDTC Indonesia

Key Responsibilities:

• Assisted Digital Media Managers in designing and implementing the company's digital media plans and strategies.
• Contributed to achieving digital marketing goals and objectives.
• Responsible for managing the entire software development lifecycle.
• Build, maintain, and enhance the corporate website and web applications.
• Ensure the website aligns with the company's branding and business goals.
• Optimize web pages for performance, speed, and user experience.
• Implement web design and UI/UX best practices for a seamless experience.
• Collaborate with cross-functional teams to integrate internal systems and tools.
• Manage content updates and ensure content accuracy and relevance.
• Monitor website traffic and analytics to improve user engagement.
• Maintain website security protocols and backup systems.

Web Developer & Social Media

Discovery Hotels & Resorts

Key Responsibilities:

• Develop, maintain, and optimize the company’s corporate website.
• Ensure website security, performance, and scalability.
• Implement responsive and user-friendly web designs.
• Manage and update website content as per business requirements.
• Integrate corporate systems, databases, and third-party services.
• Troubleshoot and resolve technical issues promptly.
• Optimize website for SEO and accessibility standards.
• Collaborate with marketing and IT teams to align business goals.
• Ensure cross-browser and device compatibility.
• Stay updated with web development best practices and corporate needs.
• Implemented campaigns through websites, email marketing, social media, and online advertising.
• Developed innovative and reusable web-based tools for progressive online activities and community building.

Web Developer & Social Media

Hotel Borobudur Jakarta

Managed by Discovery Hotels & Resorts

Key Responsibilities:

• Develop and maintain responsive websites and web applications.
• Write and optimize clean, scalable, and efficient code.
• Implement front-end designs using HTML, CSS, and JavaScript frameworks.
• Develop back-end functionality with databases and server-side technologies.
• Ensure website security, performance, and SEO best practices.
• Debug and resolve website issues and errors.
• Integrate APIs and third-party services.
• Collaborate with designers, developers, and stakeholders.
• Keep up with the latest web technologies and industry trends.
• Perform website testing and optimization for user experience.

Web Developer & Social Media

Discovery Kartika Plaza Hotel & Villas Bali

Managed by Discovery Hotels & Resorts

Key Responsibilities:

• Design, develop, and maintain responsive websites and web applications.
• Write and optimize clean, scalable, and efficient code.
• Implement front-end designs using HTML, CSS, and modern JavaScript frameworks.
• Develop back-end functionality using server-side technologies and databases.
• Ensure website security, performance, and adherence to SEO best practices.
• Identify, analyze, and resolve website bugs and errors.
• Integrate APIs and third-party services to enhance functionality.
• Collaborate with designers, developers, and stakeholders to achieve project goals.
• Stay up to date with the latest web technologies and industry trends.
• Conduct website testing, analysis, and optimization to improve user experience.

Web Developer & Social Media

Discovery Hotel Ancol

Managed by Discovery Hotels & Resorts

Key Responsibilities:

• Develop, enhance, and maintain responsive websites and web applications.
• Write clean, efficient, and scalable code while ensuring best practices.
• Implement front-end designs using HTML, CSS, and JavaScript frameworks.
• Build and optimize back-end functionality using server-side technologies and databases.
• Ensure website security, performance, and compliance with SEO standards.
• Troubleshoot and resolve technical issues, bugs, and errors.
• Integrate APIs and external services to improve functionality.
• Work closely with designers, developers, and stakeholders to meet project objectives.
• Stay updated on emerging web technologies and industry best practices.
• Conduct thorough website testing and optimization to enhance user experience.

Web Developer & Social Media

Palace Hotel Cipanas

Managed by Discovery Hotels & Resorts

Key Responsibilities:

• Design, develop, and maintain high-quality, responsive websites and web applications.
• Write, test, and optimize clean, maintainable, and scalable code.
• Implement user-friendly front-end interfaces using HTML, CSS, and JavaScript frameworks.
• Develop and manage back-end functionality using databases and server-side technologies.
• Ensure website security, performance optimization, and SEO best practices.
• Diagnose and fix website bugs, performance issues, and technical errors.
• Integrate APIs and third-party services to expand website capabilities.
• Collaborate with designers, developers, and stakeholders to achieve project goals.
• Keep up with evolving web technologies, frameworks, and industry trends.
• Conduct usability testing and performance optimization to enhance the user experience.

Junior Web Developer & Social Media

Pelican Hotel Solutions

Key Responsibilities:

• Analyzed all client requirements to ensure accurate project execution.
• Performed system execution and handled website design and development.
• Conducted implementation, testing, and pre-handover processes for projects.
• Provided ongoing system maintenance and ensured proper functioning.
• Maintained and optimized SEO to improve website performance.